MAS-WM PIC Introduction
manufacturers turn ideas into reality through the
MAS - WM 'Product Innovation Consortium'
The Manufacturing Advisory Service – West Midlands ( MAS-WM)
has thrown out a challenge to West Midlands manufacturers to take a more sustainable
and innovative approach to product development as it launches a new initiative
aimed at assisting manufacturer's to increase global competitiveness by drawing
on the region's world-class creative capabilities.
The ‘Product Innovation Consortium' will see MAS -WM and its associates support
companies through the fundamental phases of New Product Development,
helping turn bright ideas into commercial successes. Advantage West Midlands
will support the pilot initiative with £500,000 worth of funding.