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WMG - Innovative Solutions

University of Warwick

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  • Adwords Marketing

    Adwords marketing for CCM has been managed by Rob McGonigle now branching out with Adwords Secrets.

    CCM research expertise

    “Future SMEs will be part of online collaborative networks responding dynamically to changing market conditions”

    Collaborative Commerce Marketplace (CCM) is an eBusiness research and technology transfer model providing unrivalled online advanced eBusiness tools. The model focuses on finding out how SME skills and competencies, rather than existing products and services, can be exploited. For example, the WMCCM project enables eBusiness for SMEs in the West Midlands region of the UK. This has resulted in the generation of over £4.6million of new work and has 4,500 members (

    Experience of working on EU and National Programmes
    Our organisation is a leading research university with experience in EU, National and Regional programs. WMG has participated in 8 Framework Programs including the FP6 Plasteam program, involving 10 partners to assist the plastics industry.

    Areas of research expertise

    ·    eBusiness & Web 2.0 applications for SMEs

    ·    Digital Business Ecosystems

    ·    Collaborative eMarketplaces & working environments for SMEs

    ·    Virtual Organisation Breeding Environments (VBE)

    ·    Competence Profiling & Management

    ·      Semantic Web & ontologies

    ·      Low Cost Supply Chain Visibility

    ·    eGovernment & eHealth

    ·    mBusiness

    ·    Security & Identity Management

    University of Warwick

    ·    Top 5 UK University for research

    ·     Internationally recognised quality research


    ·      World-renowned centre of excellence for innovative business research

    ·      Proven €200m track record in EU & Regional research programs

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