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ITS WSI Ltd | Internet Marketing | Search Engine Marketing | SEO
Address:
  ITS House
9 Augustine Grove
Sutton Coldfield
Birmingham
West Midlands
Postcode:   B74 4XX
Country:   UK
Catalogue:   View Catalogue
Phone number:   0121 308 4011
Website:   http://www.itswsi.co.uk
Contact name:   Mal Purewal
Email address:   mal@itswsi.co.uk
WMCCM Rated:   yes
Profile:  

Listed on the Business Link West Midlands Regional Consultants Register
ITS (WSI) Ltd  provide professional support to help local Small and Medium sized businesses to develop a future Internet Marketing Strategy through use of Search Engine Optimisation (SEO) tools.

ITS Ltd specialise in On-line Marketing helping provide visibility of your website through
 
•  Search Engine Marketing
•  Search Engine Optimisation 



Mal Purewal has 18 years experience of implementing internet solutions into engineering and manufacturing industry. During that time he has worked for some of the country’s largest luxury vehicle organisations like the Jaguar, Land Rover and Ford.

More recently he has represented the TIC and Black Country Chamber of Commerce leading a consortium of 50 West Midlands, UK based companies to the 2006 auto expo in India. He is currently also Principal Consultant for TIC Process & Planning Innovation and was part of the visit to China in November 2006.

Our aim is to provide support for local Engineering and Manufacturing businesses so that they can develop new markets and business opportunities in lieu of the challenges of  low cost sourcing from abroad.



We also provide :

• Internet Marketing Tools
• Google & Yahoo Advertising
• E-commerce solutions
• E-learning solutions
• Hosting
• Document Management Tools
• Video mail 


Objectives


Provide e-business solutions that contribute to the profitability of small & medium sized companies and support business growth through education, training and new opportunities.


Ethos:   Lifecycle Methodology
Internet Solutions Lifecycle™:

In order to ensure the highest level of value for its clients, WSI utilises an Internet Solutions delivery framework referred to as the Internet Solutions Lifecycle. The Internet Solutions
Lifecycle represents such a breakthrough in terms of the web development industry that the system is now patent-pending.

The Lifecycle is divided into 6 phases:


  • IBA (Internet Business Analysis™)
  • Functional Design
  • Build
  • Test
  • Launch
  • Manage Results

WSI uses a unique methodology to identify the needs and opportunities facing each company. The IBA consists of dozens of specific questions that are designed to identify such things as the client's competitive advantage, who their target market is, ways that their business systems can be streamlined over the web, ways in which the client can increase customer loyalty and retention etc. The IBA has been designed to identify how the client's success will be measured on the web, and to help the Business Partner lay out a specialised Internet business strategy that will get results for the client in the form of a measurable return on investment.

Each of the six phases of the Lifecycle have defined process flows, guidelines, templates, tools and forms utilized by the Internet Consultant to maximise client value. As engineered, the Lifecycle ensures that every client's site is developed and launched effectively to maximise site traffic and to achieve the maximum Return-On-Investment for clients.

Modular Development Technology
When Henry Ford created the assembly line, the concept was revolutionary but quite simple; build the best car possible, and find a way to quickly replicate it millions of times over, with the kind of quality standards that would exceed even the best hand built automobile. While every web solution created by WSI is unique, the development processes leverages off of the same kind of production efficiencies deployed by Ford.

E-marketplace
A WSI Internet Consultant can offer such advanced Internet Solutions for less (sometimes a lot less) than other Web Developers charge for their customised solutions. The key lies in creating economies of scale; pooling resources and spreading costs across a large global network. This concept is at the heart of the WSI network and is one of our biggest competitive advantages - an advantage that definitely pays off for our customers.

Consulting & Education
It's an accepted fact that business changes fast and the Internet changes even faster. With everything you have to do in running your business you don't have time to stay on top of it all.
Basic line of business:   Provision of e-business solutions for Small to Medium Sized Businesses
Products and services:   Internet Business Analysis, e-business solutions, e-learning solutions, traffic generation and hosting provided through the WSI Network.
Runners:   40% - Search Engine Optimisation / Pay per click and e-commerce websites
Repeaters:   30% - Collaborative Tools, Intranets and Portals
Strangers:   30%
Number of Employees:   not given
Annual Turnover (£m):   not given
Annual Rate of Growth (%):   not given
Reference customers:   BMW Dealerships
LMI (UK) Ltd
Triple Arc (Print Management and Integrated Communication specialists)
Mazda e-bid

Birmingham Plating Company
www.birmingham-plating.co.uk

Eastern Windows Manufacturing
www.easternwindows.co.uk

BC Barton & Son
www.bcbarton.co.uk


End customers:  

 

Continuous improvements:   WSI Internet Consultants use WSI’s unique and exclusive (patent pending) Internet Business Analysis™ (IBA) process to identify the needs and opportunities facing each company.
Competence transfer:   Developed additional services - Collaborative Tools, Pay Per Click (PPC) and SEO (Search Engine Optimisation)
Key processes:   Key Process:
ICT Consultancy
Internet Business Analysis - business analysis methodology that uncovers how to benefit from Internet technologies
(Mastery: Under Development, Time In Operation: 2.00 years)

Key Process:
ICT Consultancy,Web Based Applications
e-business solutions
(Mastery: Under Development, Time In Operation: 2.00 years)

Key Process:
ICT Consultancy
e-learning through the Global Learning System (GLS). The GLS is a robust Learning Management System that enables companies and educational institutions to create and deliver learning online.
(Mastery: Under Development, Time In Operation: 2.00 years)

Key Process:
ICT Consultancy
Internet Marketing services including Traffic Generation through Pay Per Click / Search Engine Optimisation and Visitor Tracking & Analysis. Including Advanced Targeted Marketing Technologies and Phantom Scripting™
(Mastery: Under Development, Time In Operation: 2.00 years)
Key skills:   Role: Internet Consultant
Internet ecommerce,Manufacturing Engineering,Project Management,Sales & Marketing
Internet Consultants are WSI certified consultants by following an intensive training programme.

B Eng (Hons) Manufacturing Systems Engineering
Over 8 years IT Project Management within the engineering and automotive sectors
(Skill Level: Certified, Years of Practice: 8.00 years)
Locations:   Birmingham, England, Ireland, UK, West Midlands Region
Markets:   Automotive, ICT, Retail
User Name ↑Email
Mal Purewal 
01213084011
mal@itswsi.co.uk
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Status: approved
Last Updated: 13/08/2007 01:00:27